An "Oprification" of Popular Culture: From a Talk Show to a Media Mogul

Razvoj talk show-a kroz godine ima veliki utjecaj na televiziju kakvu poznajemo danas. Do danas najprofitabilniji i najgledaniji talk - show ostao je Oprah Winfrey talk – show. S njim se razvio i pojam oprahfikacije, kao pojma koji označava pojavnost ljudi, koji nisu dio javnog života, a koji svoje probleme iznose na televiziji. Cilj ovog rada je istražiti na koje načine Oprah Winfrey talk – show i nakon svog završetka ima utjecaj na publiku putem You Tube-a.The talk - show's development over the years has a big impact on the TV we know today. Up until today, the most profitable and most viewed talk show is the Oprah Winfrey talk show. With it, the concept of oprahfication has evolved as a term that denotes the appearance of people who are not part of public life, but they talk about their problems on television. The aim of this paper is to explore how Oprah Winfrey talk show, even after its end - has an impact on the audience through You Tube